So, you’ve gone through the steps in the inventing process, and now you’ve come to the point where you have your final product. Your invention looks great, it works amazingly, and it’s probably one of your greatest accomplishments. But your invention is missing one big thing. . . a name! The name of your creation is what draws people in and gets them interested in trying it out. For instance, would you rather play a board game called “The Space Game” or “Journey through the Constellations?” The name is just as important as any other aspect of your invention, therefore you’ll need to come up with something creative. It needs to give a good idea of what your invention is, like wrapping up your concept in a nice little bow. The name needs to be catchy so that people will remember.
Coming up with a name can be almost as difficult as creating an invention! Here are some ideas from existing inventions to get you started:
- Name it for What it Does: Windshield Wiper
- Name it for Its Parts: Big Wheel
- Name it After Yourself: Heinz Ketchup
- Use Catchy or Repeating Sounds: Yo-Yo, Bop-It
Doing market research is another important part of finalizing your creation. Market research is when you have your friends try out your toy or game and give you suggestions of how to improve it. This is important because your peers may give you ideas that you haven’t thought of yet that will make your invention even better and more appealing. The fact is that your friends or family members are the type of people who would buy your invention in the end. They are your customers, and you need to listen to them.
One easy way to practice market research is to ask people for their opinions on your name. Come up with a few names and then ask people which they like and why. The answers might surprise you! You will find out which names will get people to pull your invention off the shelf and which will just turn them off.
Naming your invention and getting the opinions of others may not seem that important after you’ve done all the hard work of inventing, but they really are. Naming your toy sparks interest in your invention so people will want to try it, and market research gives you tips on how to improve your creation so people will want to buy it. These two factors are what will help your invention stand out from the rest and become successful.
— Alyssa Hansen & Kaycee Johnsen, Kid/Teen Inventors
Alyssa Hansen and Kaycee Johnsen, both 16, began inventing when they were just 10 years old. They, along with their siblings and friends, have created Boogie2Boogie, a new kind of wave-riding toy and the Underwater X-treme, a challenging pool toy that solves the problem of everybody peeking when playing Marco Polo. Both inventions won the National TOYchallenge and are currently being marketed by By Kids For Kids. Alyssa and Kaycee have been writing a regular column for creative kids since 2006 and have co-written a book and activity kit that teaches kids how to invent.