Devouring The 39 Clues
Author Rick Riordan appeared on The Today Show and came to the Scholastic offices for a Q&A session with employees. The 39 Clues commercial premiered on TV, with a total reach of more than 15 million potential Cahills. And pretty much everyone was running around like crazy (although I think some folks were just pretending to work while actually on the hunt for some of the clues — not that Scholastic employees are eligible to win anything, boo hoo).
But today marks the end of a whirlwind launch week. Now it's time to get back to business as usual — practicing spells with Harry Potter and playing fetch with Clifford the Big Red Dog.
Don't get me wrong — there's always something new and exciting happening at Scholastic, but it's not every day that we all get together and rally around a big release like this one for The 39 Clues. This week was really exhilarating, and I'm so glad that I got to be a part of it!
I close this 39 Clues week with a final slideshow — shots of the special dessert that was available in our cafeteria in celebration of the launch. I hope you find the series as rich and irresistible as I found this cupcake!
— Karen, STACKS Staffer